Monday, April 9, 2018

STAMPIN' UP! COLOR REVAMP!...



STAMPIN’ UP! COLOR REVAMP!   
Variety is the spice of life and that’s especially true in the world of color.  Stampin’ Up! makes a point to keep an eye on color trends across different markets and industries. When we see changes happening, we review our color spectrum to ensure that we remain consistently on top of the trends.  This beautiful new variety of shades will inspire your creativity and allow you to explore more sides of your crafting!

IN COLORS
There are no changes to the In Color program. Every two years we will continue to introduce five new In Colors that will be available for the ensuing two years.  However, with the color revamp, we have six previous In Colors that are returning and joining our core colors:
  • Blackberry Bliss 
  • Coastal Cabana
  • Flirty Flamingo
  • Mossy Meadow 
  • Poppy Parade  
  • Mint Macaron 
And here is the new 2018-2019 In Color Lineup:


NEW COLORS
Without further ado, I'd like to introduce you to our NEW colors:


NEW COLOR COLLECTIONS

Stampin' Up! explored different ways to group colors into collections; they wanted each collection to have a color spectrum element and include colors that worked best together. This means that they have made some changes to existing collections and some colors have been moved to different groups.  Here is your new color collection palette (click to enlarge):


Basic Black, Very Vanilla and Whisper White have been split off into a new "Basics" group.

NEW INK PAD CASES

Our current ink pad case’s manufacturing mold was about to expire.  The mold can only be used a limited number of times before we need to replace it, so Stampin' Up! had to decide if they wanted to order more of the same molds or try to improve the design.  They chose to improve it!  This aligned perfectly with the color revamp and some improvements to our ink.  This way, when you invest in the new colors, you will be getting a brand new ink and case at one time making it the most cost efficient way for you.

INK PAD CASE FAQ's

WHAT’S BETTER ABOUT THE CASE? 
We wanted the new case to:
• Be less confusing to open.  Opening the new ink pad case is now more simple and intuitive—just insert your thumb in the “lip” at the front of the case and lift it to open.

• Have a tighter fit between the lid and the base.  With the new design, the lid doesn’t accidentally become disconnected which was a common problem with the old case style.  With use, the lid will be easier to slide open and close.

• Be stackable. The ability to stack the cases makes them easier to store and transport.  We designed a nub in each bottom corner that fits nicely into the “dimple” on the top of another case.

Include improved labels and stickers. Here are a few of the ways we’ve done that:
  • We’ve redesigned the front label with a cleaner, bolder design and larger color swatch, making it easier to see the ink’s color. 
  • We’ve included a new In Color icon. 
  • We’re continuing to provide color stickers that you can place on the end of each case to easily identify the ink’s color at a glance. 
  • We’re providing a new color sticker you can place on the inside of the pad, so your customers can easily distinguish the ink’s color when the case is open

IS THE INK DIFFERENT? 
Since we were improving the case we decided to make improvements to the ink as well!  We added defoamer to the ink ingredients because we noticed that our old ink would sometimes bubble (especially on new pads and with lighter colors).  When this happened, the ink wasn’t as even and smooth when stamped as we’d like to see it.

The added defoamer will:
  • Reduce ink bubbles
  • Help you get an even coating of ink on the stamp
  • Help the stamped image have a smoother, solid look  

CAN I USE AN OLD INK REFILL ON A NEW INK PAD OR A NEW INK PAD REFILL ON AN OLD INK PAT? 
Yes!  You absolutely can with the exception of the Basic Gray Archival and Basic Gray Classic Stampin’ inks.  Archival and Classic inks should not be mixed.  All other Classic Stampin’ inks will work fine.

HOW DO I KNOW IF MY CLASSIC INK REFILL HAS THE NEW AND IMPROVED INK?
Beginning with the 2018–2019 Annual Catalog, all ink refills will have the improved ink formula. Also, if you recently received an ink refill and it has the new branding label, it contains the improved ink formula.   The old designs of the Classic Pads & Ink Refills are guaranteed through May 7, 2018;  then, available while supplies last May 7–31, 2018

WHERE IS THE ARCHIVAL INK?
Archival ink will no longer be part of our ink offering.  Basic Gray will now be part of the Classic Stampin’ ink family.  Please note that you cannot use an archival ink refill on the new Basic Gray Classic Stampin’ Pad, as this will ruin the new ink pad.  Only use Classic Stampin’ ink refills on Classic Stampin’ pads.  Your best options for black ink pads are the Tuxedo Black Memento Pad, to use with Blends and general black stamping needs, and the Jet Black StāzOn Pad, to use for watercolor and nonporous surface stamping.  Both will be part of our ink offering.  We are confident that both the Memento and StāzOn pads are high-quality inks that perform to your needs.

WILL THE PRICING CHANGE WITH THE UPDATE TO THE INK PAD CASES?
Yes, there will be a $1 price increase with the updated Classic Stampin’ Pads.

WILL THE UPDATED CLASSIC STAMPIN' CASE FIT IN THE COLOR CADDY?
Yes, it will fit into the Color Caddy–just not as tightly as the previous ink pad style.  If you’ve stored the updated pads in your caddy, you’ll want to be careful when rotating the caddy and not turn it too fast.  We are working on a new storage solution for the updated Classic Stampin’ Pad case for the future.

LOYALTY REWARDS - When you purchase $50 or more, you qualify for my Loyalty Rewards program!  This Frequent Stamper program is my way of saying "thank you" to my returning customers in appreciation of their business and is in addition to other Stampin' Rewards.  Earn FREE stamps with MarieStamps.com!

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